Where the Who target logo comes from (and other things Mods know that you don’t).

Mod: From Bebop to Britpop, Britain’s Biggest Youth Movement

Have you ever wonder why The Who target logo appears on art work, posters and clothing with no mention of the band? Neither of have we, because that would be a silly question. But if you know someone who is curious about the origins of the MODest of icons, Mod: From Bebop to Britpop, Britain’s Biggest Youth Movement has the answers.

For the most part music-influenced fashion is brash, rude and, from time to time, shockingly effeminate. Let’s be honest the hair bands of the 80s weren’t, shopping at Just for Men. But no musician’s wardrobe has been as dashing as the Mods. Like Hip Hop culture is to rap, Mod culture was to Jazz. A look and attitude embraced by the musicians and fans alike. And when rock ‘n’ roll replaced jazz as the it music, Mods may have changed the record, but they didn’t change their closet.

Author Richard Weights tells the story of an enduring style and youth movement. It’s about music, art, fashion and looking put together. Mod is all these things and it’s Quadrophenia, it’s beach riots, it’s attitude. Speaking of attitude, it’s Liam Gallagher.

You’ll find it in soft, hard and kindle cover on amazon.