U2’s FILM FESTIVAL

Trouble by Todd James

U2 have just released 12 films created by urban artists inspired by tracks off Songs of Innocence. The artists involved are Robin Rhode, Maser, D*Face, DALeast, Maser, Chloe Early, Todd James, Mode 2, Ganzeer, ROA, Oliver Jeffers and Vhils.

Now when you’re a band as big as U2 every move you make is met with a certain amount of cynicism. Just ask the people who had to suffer the first world horror of having a free album appear in their iTunes library. The latest move by the Irish monolith is sure to have it’s share of detractors. Released on the same day as tickets go on sale for their upcoming tour, this could easily be scene as a move to gain the band hipster street cred. But at the end of the day, U2 has an enormous audience and if a handful of them get turned onto an artist like Todd James that’s pretty cool.

For the full list of where the films are appearing click.

After tomorrow the series will be available from iTunes and amazon. But don’t worry hayers, they won’t be free.